RCONNECT
Rconnect is an IOT project contains mobile APP and physical product for recreating virtual bar environment at home
My Role
UX researcher : Surveys, interview, Customer Journey Map, Affinity
UX designer : User Flow, Low-Fi Prototype, High-Fi Prototype
Industrial Designer: 3D modeling, Rendering
Content
1 week individual project
Wined 2nd place of Savannah college of Art and Design Startup competition
Tool
Figma
Miro
Rhinoceros 3D
Keyshot
Adobe Pr
Problem statement
Since the pandemic changed the way people interacted, Many people missed social interactions and in-person bar experiences. While there are so many concerns about going to the bar in person;
The ideal bar is full of capacity
Night life safety issues, street fight/stalkers
Difficulty of practicing social distance due to the pandemic (Covid-19)
Solution statement
A foldable table with a short-throw projector combined virtual platform enables users to have a whole bar experience at home in a controlled environment.
12 Interviews & 54 Surveys
Start with a primary research, I defined two different interview group, 4 bar owners and 8 bar customers and generate surveys and interview question towards each group based on following guideline；
Interviews record Screenshots
I interviewed this two group around following questions
Bar customers
Bar owners
What stopped people from coming to the bar?
What concerns they have for running a bar?
What they did for promoting their business?
What attract customers to go to a bar?
What concerns they have for going to a bar?
What is your bar routine?
KEY INSIGHTS
Socialize
7/8 of those interviewed said socializing was the main factor for them to go to the bar
Restless Environment
The lighting, décor, sound, scents, professional look bartenders together formed the unique environments.
Safety
All respondents, hope that customers can enjoy bar service in a safe environment, away from drunken fights and the impact of the epidemic
Personas
Affinity Map
According to the Interview and analysis the collected data we created three different personas
Customer
Bar Owner
Customer Journey Map
After generated the Personas, I created a Journey Map to Mapping out the full bar experience for the customers
Ideation
BAR ENVIRONMENT
Home bar set (short through projector combine foldable table)
Bar food delivery service
Drink recipe & video from local bar
SOCIAL INTERACTION
Inviting people by internal APP network
Invite friend through Instagram , Facebook and Gmail
SAFETY
Comments at personal profile
Only people who have verified identification can enter the networking
To recreate the virtual bar environment we find the inspiration from Window Swap
It require the bar owner to upload 30 mins real-life video recording and Cocktail tuition video
Information Architecture
During this project my main challenge is to connect this physical product with mobile app service properly, to do that, I created a user flow along with a story board to demonstrate the using scenario.
User Flow
Storyboard
Mid-Fi Prototype
Click to see details
Branding
Final Products
At Home Full-set
