RCONNECT

Rconnect is an IOT project contains mobile APP and physical product for recreating virtual bar environment at home

 

My Role

  • UX researcher : Surveys, interview, Customer Journey Map, Affinity

  • UX designer : User Flow, Low-Fi Prototype, High-Fi Prototype

  • Industrial Designer: 3D modeling, Rendering

Content

  • 1 week individual project

  • Wined 2nd place of Savannah college of Art and Design Startup competition

Tool

  • Figma

  • Miro

  • Rhinoceros 3D

  • Keyshot

  • Adobe Pr

 

Problem statement

 

Since the pandemic changed the way people interacted, Many people missed social interactions and in-person bar experiences. While there are so many concerns about going to the bar in person;

  • The ideal bar is full of capacity

  • Night life safety issues, street fight/stalkers

  • Difficulty of practicing social distance due to the pandemic (Covid-19)

 

Solution statement

 

A foldable table with a short-throw projector combined virtual platform enables users to have a whole bar experience at home in a controlled environment.

12 Interviews & 54 Surveys

Start with a primary research, I defined two different interview group, 4 bar owners and 8 bar customers and generate surveys and interview question towards each group based on following guideline;

Interviews record Screenshots

 

I interviewed this two group around following questions

Bar customers

Bar owners

  • What stopped people from coming to the bar?

  • What concerns they have for running a bar?

  • What they did for promoting their business?

  • What attract customers to go to a bar?

  • What concerns they have for going to a bar?

  • What is your bar routine?

KEY INSIGHTS

Socialize

7/8 of those interviewed said socializing was the main factor for them to go to the bar

Restless Environment

The lighting, décor, sound, scents, professional look bartenders together formed the unique environments.

Safety

All respondents, hope that customers can enjoy bar service in a safe environment, away from drunken fights and the impact of the epidemic

 

Personas

 

Affinity Map

According to the Interview and analysis the collected data we created three different personas

Customer

Bar Owner

 

Customer Journey Map

After generated the Personas, I created a Journey Map to Mapping out the full bar experience for the customers

Ideation

BAR ENVIRONMENT

Home bar set (short through projector combine foldable table)

Bar food delivery service

Drink recipe & video from local bar

SOCIAL INTERACTION

Inviting people by internal APP network

Invite friend through Instagram , Facebook and Gmail

SAFETY

Comments at personal profile

Only people who have verified identification can enter the networking

To recreate the virtual bar environment we find the inspiration from Window Swap

It require the bar owner to upload 30 mins real-life video recording and Cocktail tuition video

 

Information Architecture

During this project my main challenge is to connect this physical product with mobile app service properly, to do that, I created a user flow along with a story board to demonstrate the using scenario.

User Flow

Storyboard

Mid-Fi Prototype

Click to see details

Branding

Final Products

At Home Full-set

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